There is an art to choosing the write Valentine’s Day candy, whether you are getting it for yourself or someone else. If you are doing the former, obviously, you need to treat yourself to the candy that you like best, but if you are doing the latter, you need to first assess the recipient’s personal preferences. 
For example, I recently discovered that some people find boxes of assorted chocolates to a stressful, aggravating gift; they apparently do not appreciate the element of surprise associated with these samplers and they find studying the accompanying chocolate chart to be a tedious activity.
So, your purchase needs to complement the recipient’s personality traits. If he normally does not like surprises, he is probably not going to enjoy a chocolate sampler. Instead, such a person will appreciate receiving his favorite candy. Giving him this item shows that you pay attention to what he likes and means that he will actually enjoy the sweet treat that you get him for Valentine’s Day.
Frequently, choosing a simple, beloved candy to give as a Valentine’s Day gift will generally be an appreciated delight on Valentine’s Day. However, for a more adventurous individual, giving a sampler box of chocolate will offer its own special pleasure.